{"id":2887,"date":"2024-04-27T11:35:30","date_gmt":"2024-04-27T11:35:30","guid":{"rendered":"https:\/\/jmsc6110a.com\/2024\/?page_id=2887"},"modified":"2024-05-08T13:45:28","modified_gmt":"2024-05-08T13:45:28","slug":"jewelryleasing","status":"publish","type":"page","link":"https:\/\/jmsc6110a.com\/2024\/jewelryleasing\/","title":{"rendered":"Auto Draft"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; fullwidth=&#8221;on&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; scroll_blur=&#8221;0|85|85|100|0px|11px|0px&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_fullwidth_header title=&#8221;%22Borrow%22 The Flame and Glory&#8221; subhead=&#8221;&#8212;&#8211; Jewelry Leasing Industry &#8212;&#8211;&#8221; header_fullscreen=&#8221;on&#8221; header_scroll_down=&#8221;on&#8221; background_overlay_color=&#8221;rgba(0,0,0,0.27)&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; title_font=&#8221;Abhaya Libre|700|||||||&#8221; title_text_align=&#8221;center&#8221; title_font_size=&#8221;90px&#8221; title_line_height=&#8221;1.5em&#8221; content_text_align=&#8221;left&#8221; subhead_font=&#8221;Abyssinica SIL||||||||&#8221; subhead_text_align=&#8221;center&#8221; subhead_font_size=&#8221;30px&#8221; background_enable_image=&#8221;off&#8221; background_size=&#8221;stretch&#8221; background_video_mp4=&#8221;https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/cf94f4d0-e007-48d8-86c0-a3ede3b9f387.mp4&#8243; scroll_vertical_motion_enable=&#8221;on&#8221; scroll_vertical_motion=&#8221;0|50|50|100|0.5|0|-0.5&#8243; scroll_fade_enable=&#8221;on&#8221; scroll_fade=&#8221;0|50|50|98|0|100|50%&#8221; title_text_shadow_style=&#8221;preset1&#8243; title_text_shadow_vertical_length=&#8221;0.04em&#8221; title_text_shadow_color=&#8221;#473e3e&#8221; text_shadow_style=&#8221;preset1&#8243; text_shadow_horizontal_length=&#8221;0.16em&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;0px||||false|false&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;15px&#8221; header_font=&#8221;Abyssinica SIL|700|||||||&#8221; header_font_size=&#8221;32px&#8221; width=&#8221;100%&#8221; custom_margin=&#8221;||-9px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<h1>Preface<\/h1>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-28px|auto||auto|false|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; min_height=&#8221;161px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">Throughout world history, jewelry has long been revered as a symbol of power, status, and wealth. Rare gemstones, precious metals, and exquisitely crafted masterpieces, all speak volumes about the social standing and identity of their owners, passed down through generations.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">However, amid economic uncertainty in Chinese society, jewelry has transitioned from mere display pieces to fashion accessories through leasing companies or individual intermediaries, marking a burgeoning consumer trend. This shift reflects changing consumer attitudes and cultural dynamics.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\">The emerging market for jewelry leasing in China results from several factors, including the significant increase in the average income level of its citizens and the widespread information about high-end consumer markets.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;700.6px&#8221; custom_margin=&#8221;|auto|-20px|auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;justified&#8221; custom_margin=&#8221;-5px||-7px||false|false&#8221; custom_padding=&#8221;15px||||false|false&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">According to <strong><a href=\"https:\/\/www.stats.gov.cn\/sj\/zxfb\/202401\/t20240116_1946622.html\">the National Bureau of Statistics of China<\/a><\/strong>, the per capita disposable income of residents reached 39,218 yuan in 2023, marking a 6.3% growth compared to the previous year. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">With the rise in personal income, these luxuries, once unfamiliar to Chinese consumers, have become top products in the shopping lists. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">The &#8220;<strong><a href=\"https:\/\/mp.weixin.qq.com\/s?__biz=MzU5MzcxMDQ4Mg==&amp;mid=2247535566&amp;idx=1&amp;sn=6ab1e0afd481021961893c07a03f0fd8&amp;chksm=fe0e5733c979de25f0ea46c1f77c34e0dac7777dcddc1a0126843242d9ede0aa38d5a45fdb07&amp;scene=21#wechat_redirect\">China Luxury Consumption Report<\/a><\/strong>&#8221; published by the Yaok Institute shows that in 2023, Chinese consumers globally spent a staggering 2,732.2 billion yuan on luxury goods, accounting for approximately 38% of the global luxury consumption share.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">On popular Chinese social media platforms like Little Redbook (<\/span><i><span style=\"font-weight: 400;\">Xiaohongshu<\/span><\/i><span style=\"font-weight: 400;\">) and Weibo, fashion icons, celebrities and common consumers frequently showcase their \u201ctrophies\u201d, with brands like Bulgari, Cartier, Tiffany &amp; Co., and Van Cleef &amp; Arpels rapidly becoming trending hashtags. It appears that in China, luxury is no longer unattainable but has become accessible for many.<\/span><\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-weight: 400; color: #000000;\"><\/span><\/p>\n<p style=\"text-align: justify;\">[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe src='https:\/\/flo.uri.sh\/visualisation\/17740970\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><\/p>\n<div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/17740970\/?utm_source=embed&#038;utm_campaign=visualisation\/17740970' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<iframe title=\"Hashtag Views \" aria-label=\"Bar Chart\" id=\"datawrapper-chart-gdwrb\" src=\"https:\/\/datawrapper.dwcdn.net\/gdwrb\/1\/\" scrolling=\"no\" frameborder=\"0\" style=\"width: 0; min-width: 100% !important; border: none;\" height=\"212\" data-external=\"1\"><\/iframe><script type=\"text\/javascript\">!function(){\"use strict\";window.addEventListener(\"message\",(function(a){if(void 0!==a.data[\"datawrapper-height\"]){var e=document.querySelectorAll(\"iframe\");for(var t in a.data[\"datawrapper-height\"])for(var r=0;r<e.length;r++)if(e[r].contentWindow===a.source){var i=a.data[\"datawrapper-height\"][t]+\"px\";e[r].style.height=i}}}))}();<!-- [et_pb_line_break_holder] --><\/script><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">But is that really the case? <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Since the outbreak of the pandemic, China has been facing economic challenges, with urban unemployment rates remaining high at around 5% over the past five years and GDP growth slowing down. Amidst these cloudy economic prospects, jewelry leasing become a happy choice for young people to maintain a glamorous lifestyle without economic pressures.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;307px&#8221; custom_padding=&#8221;0px||20px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;-15px|auto||auto||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Stella Zhang&#8221; job_title=&#8221;26-year-old Realtor&#8221; portrait_url=&#8221;https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/stella.png&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;27px&#8221; author_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><span style=\"font-weight: 400;\"><span style=\"color: #000000;\">&#8220;These materials are worthless.&#8221;<\/span> <\/span><\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><b>Cost-effectiveness Considerations<\/b><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Under the dazzling lights of luxury boutiques and against the austere faces of salespeople, these branded items appear so noble and mysterious. But once away from the counters, the metal stamped with Chanel logos will oxidize and fade, and the gemstones of Van Cleef &amp; Arpels will lose lustre.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 100%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"Untitled genially\" frameborder=\"0\" width=\"800\" height=\"800\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e0b827c54340013ee3dc6\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">&#8220;I&#8217;m well aware that these jewelry materials are worthless,&#8221; said Stella during the interview, a 26-year-old realtor, emphasizing her rational approach to consumption and efficiency. <\/span><span style=\"font-weight: 400; color: #000000;\">&#8220;But I respect the original designs and concepts of the brands, so I prefer not to buy those imitations.&#8221;<\/span><\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Despite the younger generation&#8217;s pursuit of quality living being no different from other generations, faced with increasingly daunting economic challenges such as exorbitant housing prices and soaring living costs, many are beginning to prioritize the value and practicality of their consumption. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Jewelry leasing becomes the choice for young people who are unwilling to buy imitations, striking a balance between utility and value. Without bearing the hefty cost upfront, they can still enjoy the beauty of jewelry.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;||1px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; background_color=&#8221;RGBA(255,255,255,0)&#8221; custom_padding=&#8221;||0px|||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">\u00a0<span class=\"soundcite\" data-url=\"https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/Stella2.m4a\" data-start=\"0\" data-end=\"10000\" data-plays=\"1\">&#8220;Since Van Cleef &#038; Arpels can&#8217;t hold its value,<\/span> why should I possess it for long-term?&#8221; Stella remarked calmly. &#8220;With the price of buying one necklace, I can experience twenty.&#8221;<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">Through leasing, young people can explore various styles and brands of jewelry, enriching their consumption experience. They can easily change jewelry according to their preferences and style, continuously exploring and discovering styles that suit them, thus increasing the enjoyment and satisfaction of consumption without feeling constrained by the high cost of purchasing.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">\u201cI could even choose which jewelry to rent and wear depending on the color of my outfit,\u201d Stella smiled, satisfied with this industry. \u201cI felt like a queen!\u201d<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;1031.1px&#8221; custom_padding=&#8221;0px||38px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Grace Hou&#8221; job_title=&#8221;College Student Major in Philosophy&#8221; portrait_url=&#8221;https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/Grace.png&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;27px&#8221; author_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><span style=\"font-weight: 400; color: #000000;\">\u201cI want to be friends with the cool kids\u201d<\/span><\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\"><b>Social Considerations<\/b><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\">In July 2018, the renowned Russian model Natasha Poly initiated a new social media challenge called the <span style=\"color: #00ccff;\"><strong><a href=\"https:\/\/www.instagram.com\/explore\/tags\/fallingstarschallenge2018\/\" style=\"color: #00ccff;\">#fallingstarschallenge<\/a><\/strong><\/span> on her personal Instagram, which quickly gained popularity among young people as they posted photos of themselves &#8220;falling&#8221; from luxury cars, with designer handbags, champagne glasses, and all kinds of jewelry scattered on the ground, attracting the attention of netizens.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">&#8220;<\/span>For a long time, my classmates have been posting such photos on Instagram and <i>Xiaohongshu<\/i><span style=\"font-weight: 400;\">,&#8221; Grace said, a college girl majoring in philosophy. &#8220;<\/span>When I scroll my phone, I was overwhelmed by photos with peers wearing brands that I&#8217;ve only seen in advertisements.<span style=\"font-weight: 400;\">&#8220;<\/span><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-weight: 400; color: #000000;\"><span style=\"font-weight: 400;\">&#8220;<\/span>Certainly, people who post this kind of photo were regarded as the cool kids at school,<span style=\"font-weight: 400;\">&#8221; Grace described. These fifteen or sixteen-year-old teenagers always gather in groups in the hallway, discussing the expensive jewelry of the wealthy celebrity Floyd Mayweather.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 100%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"SEARCHER CARD\" frameborder=\"0\" width=\"1200\" height=\"1200\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e17ea15966d0014d991d4\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p>[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">Grace was studying in a Shanghai International High School. Becoming friends with the cool kids was something she dreamed of. And she firmly believed that doing the #fallingstarschallenge photo could attract her peers\u2019 attention. Therefore, Grace found a person who was engaging in jewelry leasing business on <\/span><i><span style=\"font-weight: 400;\">Xianyu<\/span><\/i><span style=\"font-weight: 400;\">, a Chinese online marketplace.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_3,1_3,1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 100%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"Copy - BEFORE - AFTER FLIP\" frameborder=\"0\" width=\"800\" height=\"800\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e253115966d0014dc0a7b\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 100%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"Copy - BEFORE - AFTER FLIP\" frameborder=\"0\" width=\"800\" height=\"800\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e39f115966d0014df3e39\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 100%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"BEFORE - AFTER FLIP\" frameborder=\"0\" width=\"800\" height=\"800\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e17db15966d0014d98f04\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]After browsing for three to four hours, Grace decided to rent 5 Chanel necklaces for 2 days to take photos, costing her 300 yuan. According to her, this price was the result of negotiations between her and the rental provider, as the original price was 500 yuan.<\/p>\n<p><span class=\"soundcite\" data-url=\"https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/05\/Grace1.m4a\" data-start=\"14000\" data-end=\"27000\" data-plays=\"1\">\u201cI\u2019m not a vain girl,\u201d<\/span> Grace said frankly. &#8220;Even though my family is relatively well-off, my parents wouldn&#8217;t allow me to buy these flashy things. It doesn&#8217;t align with their generation\u2019s views on consumption.&#8221;<\/p>\n<p><span class=\"soundcite\" data-url=\"https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/Grace2.m4a\" data-start=\"0\" data-end=\"6000\" data-plays=\"1\">&#8220;But without this photo<\/span> I would never have common topics with them&#8221; Grace said.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_5,3_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/book.png&#8221; title_text=&#8221;book&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;100px&#8221; height=&#8221;473px&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;3_5&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">This was definitely not Grace&#8217;s personal social dilemma.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In 2018, Wednesday Martin, a Yale University graduate and PhD, also wrote similar words in her world-famous book <\/span><i><span style=\"font-weight: 400;\">Primates of Park Avenue<\/span><\/i><span style=\"font-weight: 400;\">: &#8220;I&#8217;m a mom and I need a Birkin bag.&#8221; The author wrote in the book that if she didn&#8217;t carry the famous Birkin bag from Herm\u00e8s, none of the families in the community would be willing to associate with her and her daughter. She tried to reveal the social pressure that still exists in the specific social circle of the Upper East Side, where luxury goods are seen as one of the means to maintain social status and meet social expectations.<\/span><\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">For Grace and Dr. Martin, luxury goods were a must.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Jonathan Ernest, the Associate Professor of Economics at Case Western Reserve University, said in an interview with the Hong Kong Economic Times, &#8220;This means that millennials may benefit more from owning luxury goods because they gain the admiration of their peers, friends, family, and also followers.&#8221;<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;2px||1px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Mrs. Li&#8221; job_title=&#8221;32-year-old House Wife&#8221; portrait_url=&#8221;https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/Li.png&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; body_font_size=&#8221;27px&#8221; author_font_size=&#8221;19px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><em><span style=\"font-weight: 400; color: #000000;\">\u201cI want to be respected by my husband\u2019s family.\u201d<\/span><\/em><\/p>\n<p>[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\"><b>Cultural Considerations<\/b><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">According to industry research reports released by the China Jewelry Association, gold products sales accounted for 63% of the total jewelry sales in China in 2023, with a market size of approximately 518 billion yuan. The popularity of gold jewelry in China is not only due to its financial attributes but also because gold plays an important role in Chinese culture.<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"font-weight: 400;\">In regions like Guangdong and Fujian, on the wedding day, the bride will display all gold jewelry given by bride and groom\u2019s relatives, including necklaces and bracelets. These kinds of jewelry are called \u201cbless card\u201d <\/span><i><span style=\"font-weight: 400;\">Fu Pai<\/span><\/i><span style=\"font-weight: 400;\"> and \u201cbracelets with dragon and phoenix\u201d <\/span><i><span style=\"font-weight: 400;\">Long Feng Zhuo<\/span><\/i><span style=\"font-weight: 400;\">, symbolizing the wish for the couple\u2019s love to be as strong as gold. The famous Hong Kong actress Myolie Wu was nicknamed the \u201cgolden bride\u201d by netizens as she was covered with gold jewelry on her special day.<\/span><\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; width=&#8221;40.8%&#8221; custom_padding=&#8221;29px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 100%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"Akihabara Square Interactive Image\" frameborder=\"0\" width=\"800\" height=\"800\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e46327c54340013f67a7d\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<span style=\"font-weight: 400; color: #000000;\">Ms. Li, a 32-year-old woman raised in the Shunde region of Guangdong, understands this tradition well. <span class=\"soundcite\" data-url=\"https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/Li1.m4a\" data-start=\"0\" data-end=\"9000\" data-plays=\"1\">\u201cIf my husband&#8217;s relatives see me without gold<\/span>, they will look down on me,\u201d Ms. Li said. <span class=\"soundcite\" data-url=\"https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/Li2.m4a\" data-start=\"0\" data-end=\"6000\" data-plays=\"1\">&#8220;When my husband&#8217;s sisters got married<\/span>, they were all dressed up like golden dolls. <span style=\"font-weight: 400;\"><span class=\"soundcite\" data-url=\"https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/Li3.m4a\" data-start=\"0\" data-end=\"8000\" data-plays=\"1\">I know it&#8217;s not respectable to rent gold<\/span>, but I want to be respected by my husband&#8217;s family,&#8221; Li added<\/span><\/span>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_margin=&#8221;|170px||auto||&#8221; custom_padding=&#8221;|3px||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 40%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"Untitled genially\" frameborder=\"0\" width=\"1000\" height=\"400\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e236415966d0014dbc7fe\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#D6D6D6&#8243; use_background_color_gradient=&#8221;on&#8221; background_color_gradient_stops=&#8221;#d6d6d6 1%|rgba(255,255,255,0.53) 46%&#8221; background_color_gradient_overlays_image=&#8221;on&#8221; background_image=&#8221;https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/background-2.webp&#8221; custom_padding=&#8221;0px||0px|||&#8221; filter_saturate=&#8221;73%&#8221; filter_brightness=&#8221;107%&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"color: #000000;\">Due to the instability of the international situation and the global economy, the price of gold has skyrocketed from 555 yuan\/g in 2023 to a record high of 737 yuan\/g as of April this year. As estimated, a \u201cbless card\u201d and a pair of \u201cbracelets with dragon and phoenix\u201d are valued at around 30,000 yuan respectively. The tradition of &#8220;the more, the better&#8221; when it comes to wedding jewelry has turned the wedding accessory budget into a bottomless pit.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px||32px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;3px||0px|||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; min_height=&#8221;522.6px&#8221; custom_padding=&#8221;|||12px||&#8221; global_colors_info=&#8221;{}&#8221;]<iframe src='https:\/\/flo.uri.sh\/visualisation\/17741429\/embed' title='Interactive or visual content' class='flourish-embed-iframe' frameborder='0' scrolling='no' style='width:100%;height:600px;' sandbox='allow-same-origin allow-forms allow-scripts allow-downloads allow-popups allow-popups-to-escape-sandbox allow-top-navigation-by-user-activation'><\/iframe><\/p>\n<div style='width:100%!;margin-top:4px!important;text-align:right!important;'><a class='flourish-credit' href='https:\/\/public.flourish.studio\/visualisation\/17741429\/?utm_source=embed&#038;utm_campaign=visualisation\/17741429' target='_top' style='text-decoration:none!important' rel=\"noopener\"><img alt='Made with Flourish' src='https:\/\/public.flourish.studio\/resources\/made_with_flourish.svg' style='width:105px!important;height:16px!important;border:none!important;margin:0!important;'> <\/a><\/div>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><strong><span style=\"color: #000000;\">Is this traditional custom really worth its cost?<\/span> <\/strong><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">Some young people believe that these large-sized, extravagant gold pieces are not suitable for daily wear and are regarded as &#8220;disposable&#8221; items for the wedding day, not worth investing a large amount of money in. Others, due to limited wedding budgets, find it difficult to pay thousands for accessories all at once. There is a widespread demand among consumers to make a big impression with a low budget, which has driven the development of the wedding accessory rental market.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_testimonial author=&#8221;Qiuqiu&#8221; job_title=&#8221;Gold Jewelry Business Owner&#8221; company_name=&#8221;Dongguan Wei Xing Zhu Bao&#8221; portrait_url=&#8221;https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/04\/WechatIMG7115.jpg&#8221; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; body_text_color=&#8221;#000000&#8243; body_font_size=&#8221;18px&#8221; author_font_size=&#8221;17px&#8221; global_colors_info=&#8221;{}&#8221;]<span class=\"soundcite\" data-url=\"https:\/\/jmsc6110a.com\/2024\/wp-content\/uploads\/2024\/05\/Qiuqiu.m4a\" data-start=\"0\" data-end=\"29000\" data-plays=\"1\">\u201cWe didn\u2019t have a scaled-up rental business before. <\/span>After the pandemic, an increasing number of young customers approached us, inquiring about the possibility of renting wedding gold jewelry\u201c[\/et_pb_testimonial][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|120px||||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 100%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"MESSAGE MOBILE\" frameborder=\"0\" width=\"1200\" height=\"1200\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e51de15966d0014e5f76e\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p>[\/et_pb_code][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; custom_margin=&#8221;|||-79px||&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">During the promotion, many vendors avoid using the word &#8220;leasing&#8221; and instead employ phrases like &#8220;own it now&#8221; to cater to young consumers\u2019 demands, creating a luxurious ambiance.<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">For vendors, the high insurance costs associated with its expensive price, and logistics are indeed the objective problems in the jewelry leasing market.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">&#8220;Actually, the profit from our gold jewelry leasing service is not high because the leasing prices are relatively low. Additionally, almost all the gold jewelry items are distorted after being returned, and we need to pay 30% of the rental fee as a processing cost,&#8221; Qiuqiu said. <\/span><\/p>\n<p><span style=\"font-weight: 400; color: #000000;\">After customers place their orders, Qiuqiu provides leasing services through two methods: online shipping or offline transactions.<\/span><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]Moreover, the recently emerged gold leasing market lacks industry standards, which has raised concerns among some individuals. People might worry about potential disputes during the leasing process or the leasing vendors&#8217; inability to provide high-quality gold jewelry that meets their expectations.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;24px&#8221; global_colors_info=&#8221;{}&#8221;]The Future of Jewelry Leasing[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]The Chinese government has noticed this renting trend brought about by this intergenerational shift and has issued several guidance to encourage the utilization and trading of idle resources. According to forecasts from iResearch Consulting, by 2025, the market size of China&#8217;s retail industry for idle high-end consumer goods will exceed 50 billion yuan. Currently, there is no precise data forecast for the idle high-end consumer goods leasing industry, including jewelry leasing.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_code _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<\/p>\n<div style=\"width: 100%;\">\n<div style=\"position: relative; padding-bottom: 56.25%; padding-top: 0; height: 0;\"><iframe loading=\"lazy\" title=\"SWOT PRO\" frameborder=\"0\" width=\"1200\" height=\"675\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%;\" src=\"https:\/\/view.genial.ly\/662e4dcd15966d0014e45a87\" type=\"text\/html\" allowscriptaccess=\"always\" allowfullscreen=\"true\" scrolling=\"yes\" allownetworking=\"all\"><\/iframe> <\/div>\n<\/p><\/div>\n<p><!-- [et_pb_line_break_holder] -->[\/et_pb_code][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;0px|||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; global_colors_info=&#8221;{}&#8221;]With the support of both the government, it is hoped that jewelry leasing will experience even more vigorous development in the future, providing younger consumers with more reliable and personalized services.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#88C4DD&#8221; custom_padding=&#8221;3px||0px|||&#8221; da_disable_devices=&#8221;off|off|off&#8221; global_colors_info=&#8221;{}&#8221; da_is_popup=&#8221;off&#8221; da_exit_intent=&#8221;off&#8221; da_has_close=&#8221;on&#8221; da_alt_close=&#8221;off&#8221; da_dark_close=&#8221;off&#8221; da_not_modal=&#8221;on&#8221; da_is_singular=&#8221;off&#8221; da_with_loader=&#8221;off&#8221; da_has_shadow=&#8221;on&#8221;][et_pb_row _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.24.0&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;1.5em&#8221; text_orientation=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]Written by<br \/>\nValerie Jiang, Selina Su<\/p>\n<p>Website created by Victoria Cai<\/p>\n<p>Special thanks to Uli Gaulke &#038; Foon Lee<\/p>\n<p>Photos generated by Midjourney[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>PrefaceThroughout world history, jewelry has long been revered as a symbol of power, status, and wealth. Rare gemstones, precious metals, and exquisitely crafted masterpieces, all speak volumes about the social standing and identity of their owners, passed down through generations. However, amid economic uncertainty in Chinese society, jewelry has transitioned from mere display pieces to [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-2887","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Auto Draft - JMSC6118 Advanced Video and Multimedia Production<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Auto Draft - JMSC6118 Advanced Video and Multimedia Production\" \/>\n<meta property=\"og:description\" content=\"PrefaceThroughout world history, jewelry has long been revered as a symbol of power, status, and wealth. Rare gemstones, precious metals, and exquisitely crafted masterpieces, all speak volumes about the social standing and identity of their owners, passed down through generations. 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