“Villain hitting,” as a unique traditional ritual in Hong Kong, is steeped in countless customs and stories (the term “witchcraft” comes from Wikipedia). This ritual typically takes place during “Jingzhe,” one of the 24 solar terms in the Chinese calendar, symbolizing the awakening of nature with the first spring thunder. It is also the moment when hidden villains begin to stir. This day is considered the perfect time to drive away those nuisances.
In addition to villain hitting, there is also a need to pay homage to the White Tiger—one of the four legendary beasts of China. Through the power of the White Tiger, people hope to suppress those detestable villains and bad luck, driving away all evils and harm, and praying for a new year filled with good fortune.
The choice of location for villain hitting is also significant, often selected at intersections deemed to have the strongest negative energy according to traditional Chinese feng shui (風水). In this regard, the Goose Neck Bridge in Causeway Bay perfectly meets these criteria, making it an ideal spot for performing this ritual.
The Procedures of Villain Hitting
Introduction of the Villain Hitter - Kim (金貴人)
In Hong Kong, a master of the villain hitting industry draws on years of experience to guide clients through challenges in career, finance, family, and relationships. By defeating negative qi, luck is transformed, leading to positive changes. Through rituals and offerings to deities like Avalokitesvara, the master helps clients beat villains and find solutions. The master sees this industry as a cultural tradition that empowers individuals and shares client stories of positive impact. Through tradition, spirituality, and wisdom, the master guides others towards renewal and growth in Hong Kong and overseas.
Interviewees and Responses
Interactive Games and other
In 2009, the custom of villain hitting was featured in Time magazine as one of the “Best Asian Things of 2009.” This recognition not only earned villain hitting international acclaim but also sparked a growing interest in this traditional practice. Today, villain hitting continues to thrive on the streets of Hong Kong and has been included in the list of Hong Kong’s intangible cultural heritage, becoming a treasured cultural asset.
The charm of this ritual lies not only in its ability to dispel bad luck but also in its power to help people regain hope and courage. Each instance of villain hitting is a confrontation with negative energy, allowing individuals to find a glimmer of comfort and bravery amidst life’s challenges. It feels like a pause button for self-reflection. In this moment, pedestrians hold a shared hope that as they step off Goose Neck Bridge, they will embrace a new life and welcome a more abundant and joyful existence.
Special Thanks: Foon Lee, Yenni Kwok, and all the interviewees