The sports market used to be dominated by brands from the US and Europe since Adidas and Nike appeared in 20th century. However, things began to change as Chinese sports brands are developing rapidly in the recent 10 to 15 years, especially after the Beijing Olympics in 2008, Chinese people are much more into doing sports and willing to spend money on their love. We are happy to see the sports market is becoming a dog-eat-dog place so that brands will make efforts to make their products cheaper and finer. For the graph below, I am sad to tell you that I cannot find the revenues of LN and AT in 2011, 2013-2019, their annual reports for these years are not available online, hope it won’t bother.