Profile picture, January 2024 (Cathay Pacific/Anne Chih)
Che Chun is a full-time student in the Master of Journalism Programme at the University of Hong Kong.
Che Chun obtained his undergraduate degree from the Chinese University of Hong Kong, with a Bachelor of Social Science in Government and Public Administration, despite rarely appearing at lectures and tutorials.
During his three years at university, he only achieved full attendance in one course – an Advertising Creative elective class, because the idea of being an ad man and not having to wear suits and ties sounded quite appealing.
What followed was a career as copywriter and creative director, with stints at a number of 4As agencies in Hong Kong, including JWT, McCann Workgroup and BBDO to name a few.
Christopher is also a professional football commentator, so you may find Che Chun presenting the weekly Premier League football coverage at PCCW nowTV, often donning a suit and tie combination.