Hong Kong has one of the highest smartphone ownership rates in Asia, with over 95% of people over 10 years old owning a device. However, brand loyalty is shifting. In 2018, Apple held about 60% of the market, but by 2025 that share dropped to 45%. Meanwhile, Samsung’s share grew to 22%, boosted by its foldable phones, and Xiaomi’s share increased to 11%. Huawei’s portion fell to 5% after U.S. sanctions. These changes show that younger users now care more about features than just the brand name, and Chinese companies are becoming strong competitors—even in higher-end markets.
