{"id":633,"date":"2025-02-04T02:13:12","date_gmt":"2025-02-04T02:13:12","guid":{"rendered":"https:\/\/jmsc6110a.com\/2025b\/?p=633"},"modified":"2025-02-05T09:48:04","modified_gmt":"2025-02-05T09:48:04","slug":"zhengyus-page","status":"publish","type":"post","link":"https:\/\/jmsc6110a.com\/2025b\/zhengyus-page\/","title":{"rendered":"Zheng Yu\u2018s page"},"content":{"rendered":"

\"\"My journey toward journalism was ignited during my undergraduate studies in Communication. In my capacity as a member of the Student Union\u2019s CCYL Committee of our faculty, I initiated a volunteer radio programme, through which I genuinely made sense of the power of the media in shaping perspectives and catalysing change. After interning at NetEase News, my fervour intensified as I learned the journalist\u2019s role in illuminating the truth and fostering public discourse. Thus, \u00a0a master\u2019s degree in journalism became my subsequent academic pursuit.<\/p>\n

During my undergraduate years, I have encountered diverse facets of journalism.\u00a0Noteworthy among these is Intercultural Communication, an enlightening experience that unveiled the complexities of cross-cultural dialogue. This module reshaped my worldview by emphasising the significance of cultural sensitivity and global communication,\u00a0whereas the Visual Reporting course extended my cognitive boundaries. Shifting away from conventional news reporting instilled a propensity to dissect visual symbols with keen precision. I also manage a social media account that garnered over three hundred thousand views. Inspired by this experience, I attempted to gain people\u2019s perspectives through in-depth academic interviews and exchanges on the Gen Z platforms. I have accumulated over 100,000 words of empirical text, qualitatively verifying the existence and functioning mechanisms of \u201cnano-influencers\u201d and \u201cmicro-KOLs\u201d on China\u2019s online platforms. The experience has greatly honed my interviewing skills,\u00a0which are crucial for journalnism studies.<\/p>\n

I attached importance to applying new media tools to shrewd strategies when applying my academic knowledge to real-world scenarios.\u00a0As a News Video Intern, I navigated the intricacies of NetEase News\u2019 recommendation system. Uncovering latent patterns in short videos to align strategies with the product roadmap and emphasising the significance of data-driven content distribution taught me the hidden curatorial logic in online news.\u00a0I went through the production of the interview program Chat Club<\/i><\/em>\u00a0by NetEase News and contributed to the planning of 24 exclusive interviews covering social celebrities and parties in news events, with a cumulated 29 million views across national network platforms. The negotiation and networking skills I gained through New Media Operations will be significantly conducive to\u00a0singling out eligible information, enabling me to conduct thorough user research and creator recruitment.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zheng Yu is a graduate student currently studying journalism at the University of Hong Kong.<\/p>\n","protected":false},"author":51,"featured_media":635,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[8],"tags":[10,9],"class_list":["post-633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-student","tag-hku","tag-jmsc"],"yoast_head":"\nZheng Yu\u2018s page - JMSC6132 Multimedia Production<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/jmsc6110a.com\/2025b\/zhengyus-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zheng Yu\u2018s page - JMSC6132 Multimedia Production\" \/>\n<meta property=\"og:description\" content=\"Zheng Yu is a graduate student currently studying journalism at the University of Hong Kong.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/jmsc6110a.com\/2025b\/zhengyus-page\/\" \/>\n<meta property=\"og:site_name\" content=\"JMSC6132 Multimedia Production\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-04T02:13:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-05T09:48:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/jmsc6110a.com\/2025b\/wp-content\/uploads\/2025\/02\/C5102426-752B-4F32-8EB1-9BD3D77FAAD7.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1080\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Zheng Yu\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zheng Yu\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/jmsc6110a.com\\\/2025b\\\/zhengyus-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/jmsc6110a.com\\\/2025b\\\/zhengyus-page\\\/\"},\"author\":{\"name\":\"Zheng Yu\",\"@id\":\"https:\\\/\\\/mko.qjv.mybluehost.me\\\/2025b\\\/#\\\/schema\\\/person\\\/12f7995fc2752f202dcc526b52c69ebd\"},\"headline\":\"Zheng Yu\u2018s page\",\"datePublished\":\"2025-02-04T02:13:12+00:00\",\"dateModified\":\"2025-02-05T09:48:04+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/jmsc6110a.com\\\/2025b\\\/zhengyus-page\\\/\"},\"wordCount\":364,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/jmsc6110a.com\\\/2025b\\\/zhengyus-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/jmsc6110a.com\\\/2025b\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/C5102426-752B-4F32-8EB1-9BD3D77FAAD7.jpeg\",\"keywords\":[\"HKU\",\"JMSC\"],\"articleSection\":[\"students\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/jmsc6110a.com\\\/2025b\\\/zhengyus-page\\\/\",\"url\":\"https:\\\/\\\/jmsc6110a.com\\\/2025b\\\/zhengyus-page\\\/\",\"name\":\"Zheng Yu\u2018s page - 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