{"id":1531,"date":"2024-05-29T03:31:06","date_gmt":"2024-05-29T03:31:06","guid":{"rendered":"https:\/\/jmsc6110a.com\/capstone2024\/?page_id=1531"},"modified":"2024-06-07T08:00:40","modified_gmt":"2024-06-07T08:00:40","slug":"virtual-youtuber-in-china-paradise-or-struggle","status":"publish","type":"post","link":"https:\/\/jmsc6110a.com\/capstone2024\/virtual-youtuber-in-china-paradise-or-struggle\/","title":{"rendered":"Being a Virtual YouTuber in China: a Paradise or a Struggle?"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” da_disable_devices=”off|off|off” collapsed=”on” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”Being a Virtual YouTuber in China: A Paradise or A Struggle? ” header_fullscreen=”on” header_scroll_down=”on” background_overlay_color=”rgba(124,124,124,0.45)” _builder_version=”4.25.0″ _module_preset=”default” title_font=”Abhaya Libre|700||on|||||” title_text_align=”center” title_text_color=”#FFFFFF” title_font_size=”57px” title_letter_spacing=”5px” title_line_height=”1.6em” background_color=”#000000″ background_image=”https:\/\/jmsc6110a.com\/capstone2024\/wp-content\/uploads\/2024\/05\/heading.png” parallax=”on” title_text_shadow_style=”preset2″ title_text_shadow_horizontal_length=”0.16em” title_text_shadow_vertical_length=”0.01em” title_text_shadow_color=”#707070″ border_radii_image=”on|12px|12px|12px|12px” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/jmsc6110a.com\/capstone2024\/wp-content\/uploads\/2024\/05\/\u6b63\u65b9\u5f62-\u6000\u747e.mp4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_line_height=”1em” width=”100%” custom_padding=”5px||||false|false” global_colors_info=”{}”]<\/p>\n

Name: Huaijin Monster<\/strong><\/p>\n

Platform: Douyin<\/strong><\/p>\n

Number of followers: 1,539<\/strong><\/p>\n

Streaming time: 2 years<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/jmsc6110a.com\/capstone2024\/wp-content\/uploads\/2024\/05\/\u6b63\u65b9\u5f62-\u7d2b\u8d1d\u513f.mp4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” text_line_height=”2.1em” global_colors_info=”{}”]<\/p>\n

Name: Zibeier Official<\/strong><\/p>\n

Platform: Bilibili<\/strong><\/p>\n

Number of followers: 148,000<\/strong><\/p>\n

Streaming time: 2 years<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/jmsc6110a.com\/capstone2024\/wp-content\/uploads\/2024\/05\/\u6b63\u65b9\u5f62-\u5b89\u5e74.mp4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video src=”https:\/\/jmsc6110a.com\/capstone2024\/wp-content\/uploads\/2024\/05\/\u6b63\u65b9\u5f62-\u5341\u56db.mp4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Name: J. Annian<\/strong><\/p>\n

Platform: Douyin<\/strong><\/p>\n

Number of followers: 2,231<\/strong><\/p>\n

Streaming time: 2 years<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Name: Shisi_official<\/strong><\/p>\n

Platform: Douyin<\/strong><\/p>\n

Number of followers: 3,407<\/strong><\/p>\n

Streaming time: 2 years<\/strong><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”1. Introduction of Virtual Youtubers” header_scroll_down=”on” background_overlay_color=”rgba(147,147,147,0.55)” _builder_version=”4.25.0″ _module_preset=”default” title_font=”|700||on|||||” title_text_color=”#FFFFFF” title_font_size=”28px” title_letter_spacing=”6px” title_line_height=”2.3em” background_enable_color=”off” background_image=”https:\/\/jmsc6110a.com\/capstone2024\/wp-content\/uploads\/2024\/05\/\u5fae\u4fe1\u56fe\u7247_20240513144316.png” parallax=”on” height=”200px” title_text_shadow_style=”preset5″ title_text_shadow_horizontal_length=”0.11em” border_radii_image=”on|1px|1px|1px|1px” text_shadow_style=”preset2″ text_shadow_color=”#ffffff” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

Virtual YouTubers, also called Vtubers, originated in Japan. A <\/span>Virtual YouTuber is an online content creator who uses a virtual animated avatar to do the livestreams on platforms such as YouTuber and Bilibili. <\/span>This concept broke out in late 2016, when the official first VTuber went viral under the name Kizuna AI.<\/b> Kizuna AI<\/b><\/a> was the first to coin and use the term “Virtual YouTuber,” with her diverse and continuously evolving content, including gaming, chatting, music, etc. Now Kizuan AI has 2.98 million subscribers on YouTube and the average views of her videos are over<\/span> 100,000.<\/b><\/p>\n

From the beginning, due to avatars mostly using anime elements, VTubers attracted the community who love anime and manga, which is also called the<\/b> otaku <\/b>in Japan. The term is used to describe people with specific interests in anime, manga and video games. <\/b>The audience base of otaku was quick to embrace Vtubers, leading to a wide range of viral content.<\/b><\/p>\n

During the pandemic era, the views of live streaming and videos surged to a high level both in Japan and globally, which has helped VTubers attract different communities and gain more fans. Take Japan as an example, according to Playboard, a site that collects statistics on YouTube, VTubers’ overall revenue in 2020 was<\/span>\u00a0five<\/span><\/a> times higher than in 2019. At that time, the highest earner was VTuber Kiryu Koko (\u6850\u751f\u30b3\u30b3), who had more than 880,000 YouTube followers at the time, earning up to over HK$7 million.<\/span><\/p>\n

In 2024, the top VTuber who earns the most is Koyori Ch with a yearly earning of HK$42 million, and the second is Chloe with a yearly earning of HK$33 million, according to<\/span> Playboard<\/span><\/a>.<\/span><\/p>\n

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Influenced by Japanese culture, China also has a large amount of Virtual YouTubers that are popular with young groups like animation. Platforms like Bilibili and Douyin are the top two options for Vtubers, and <\/span>a few of the others use Huya, Douyu, and Kuaishou. <\/span><\/b>\u00a0Bilibili is the first and best choice for Vtubers in China now, because it is a popular video-sharing site centered around “ACG culture” in China, meaning anime, comics, and games, attracting young audiences. One of the popular Chinese VTubers is Luo Tianyi, a virtual singer incubated by Bilibili, with around 3.7 million followers in Bilibili.\u00a0<\/span><\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”4.25.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_fullwidth_header title=”2. VtuberS in China” header_scroll_down=”on” background_overlay_color=”rgba(163,163,163,0.63)” _builder_version=”4.25.0″ _module_preset=”default” title_text_align=”left” title_font_size=”28px” title_letter_spacing=”6px” title_line_height=”2.3em” background_enable_color=”off” background_image=”https:\/\/jmsc6110a.com\/capstone2024\/wp-content\/uploads\/2024\/05\/heading3.png” parallax=”on” height=”200px” title_text_shadow_style=”preset2″ title_text_shadow_horizontal_length=”0.11em” global_colors_info=”{}”][\/et_pb_fullwidth_header][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.0″ _module_preset=”default” da_disable_devices=”off|off|off” global_colors_info=”{}” da_is_popup=”off” da_exit_intent=”off” da_has_close=”on” da_alt_close=”off” da_dark_close=”off” da_not_modal=”on” da_is_singular=”off” da_with_loader=”off” da_has_shadow=”on”][et_pb_row _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n

With the rise of the concept of meta-universe, the virtual anchor industry in China has gained a lot of attention. According to a study in 2022 by IResearch, an organization focusing on research in China’s<\/span>\u00a0<\/span>internet industry<\/span>, China’s virtual anchor market size was about 300 billion yuan in 2021, a year-on-year growth of 103.1%, as the industry entered a rapid growth stage. As it is estimated, during 2022-2024, the explosive growth in hardware and software as well as content output will drive the industry even higher. At the same time, relying on the already relatively complete live broadcast market, the virtual anchor ecology will rapidly mature. Considering that the industry penetration has not yet peaked, and the possible popularity of VR\/AR hardware, it is expected that China’s virtual anchor market will still maintain a high growth rate in the next three years.<\/span><\/p>\n

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